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BEX SUNGLASSES

BADGE LOGOS AND APPAREL DESIGN FOR SUNGLASS COMPANY

ABOUT THE PROJECT

For Bex Sunglasses, we developed a bold graphic design identity that captures the rugged charm of cowboy and rodeo culture. Our focus included eye-catching logo designs and unique monograms that embody the spirit of the Wild West. These elements were incorporated into striking clothing designs, showcasing the brand's adventurous vibe. The result is a cohesive visual identity that stands out in the market and appeals to those who embrace a daring lifestyle.

SERVICES

Apparel & illustration
Logo design
Character illustration
Brand identity
Pattern design
Graphic design pack

a graphic design of three linked ropes in the style of a chain with the letters BEX in the middle of them, designed by freelance graphic designer Stephen Williams

two graphic design logos side by side, on the left are two cream horse shoes interlinked with the letters BEX between them on a dark blue background. On the right are three horse shoes linked with the letters BEX between them on an orange background, designed by freelance graphic designer Stephen Williams

two images side by side. on the left image are several blue bags with brown straps laying down on an orange floor. They have a large design printed on them. The right image is a white clothing label design inside a black sweatshirt, designed by freelance graphic designer Stephen Williams

two graphic designs side by side. On the left is a skull wearing a cowboy hat and bandana and on the right is a cowboy hat with sunglasses underneath. They are light colours on a dark navy background. These logos were designed by freelance graphic designer Stephen Williams

Two versions of the same mascot design side by side. The mascot is a cowboy designed in an old-school mascot style, he is swinging a lasso above his head, designed by freelance graphic designer Stephen Williams

An old-school style mascot design of a cowboy swinging a lasso above his head. It has the words Bex above it and sunglasses below it. It was designed by freelance graphic designer Stephen Williams

Three t-shirts side by side with three different graphic designs printed on them, designed by freelance graphic designer Stephen Williams

The design on the left is of a man riding a horse in front of rocky mountains. The badge design on the right features a horse wearing sunglasses with Bex sunglasses written above it. Both are designed by freelance graphic designer Stephen Williams

a graphic design of an eye with flowers either side in a traditional tattoo style

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